Need to optimize your URLs for maximum SEO benefit? Google uses over 200 different metrics to rank pages and one big factor is URL structure. Here are 3 tips for creating a SEO friendly URL.
- A hyphen is translated as a space in Google, where as an underscore is only assumed to be a space. Underscores are used in code, and Google was originally a search engine designed for programmers to find code.
- An actual ‘space’ is converted to the symbol %20, which can be difficult and messy for a human to understand
- Good example: www.keystoneresort.com/ski-and-snowboard/night-skiing.aspx
Shorter is better
- For each word in the URL, the overall value per word is diminished. A one word URL carries as much value for that single word as a 10 word URL
- Shorter is easier for a human to read and understand
- Longer URLs will get truncated in a search result, and may hide words which searcher are looking for
- Good example: www.vail.com/town/getting-here.aspx
Use a keyword in the URL
- Use terms in the URL which the page will be about, e.g.: http://www.skiheavenly.com/ski-and-ride-school/kids-ski-school/kids-ski-and-ride-school.aspx
- Imagine the search term someone would use to find that page; make sure those words are in the URL
- Don’t: Use numbers and acronyms which mean nothing to a guest.
- Bad example: www.skyone.com/k3-9er/19183-DGN.html
- Don’t: Stuff keywords.