Video sitemaps?

I think video site maps are currently one of the larger overlooked items in SEO.  What does a video sitemap do? It tells Google and Bing where your videos are It attributes the video to YOUR website, even if it is on Vimeo or YouTube It allows you to add text about the video, which

---> Read More...

‘Strategy’ should be spelled ‘Stratigy’

There is no I in Strategy…and that is the problem.  I believe there should be.  Let me explain: One person needs to set the strategy of an organization.  While this leader most certainly should use a team of experts to make recommendations, the final setting of strategy must ultimately be attributed to one person.  As with captaining a

---> Read More...

Praying Walnut Part II

This is just a follow up to my Praying Walnut post on the 7th of March.  It’s been 9 days and I now hold the #1 spot for Praying Walnut, and total domination for the exact search “Praying Walnut”. Looking at the cached version of the page, it looks like my domination started on the

---> Read More...

Praying Walnut

I was just noticing that when you do an exact match search for “Praying Walnut“, only 7 things come up.  259k come up without the exact match. This means easy domination. I can park this blog in the top slots for any exact search for “Praying Walnut”.  I’m even going to put an exact link

---> Read More...

Why did my Bounce Rate Skyrocket?

Bounce rate.  What a great metric in analytics.  People think that it is a percentage of visitors that leave immediately.  In reality, it has nothing to do with time, but if the person goes to at least one additional page.  Blogs always have higher bounce rates, and sites with lots of photo galleries ‘should’ have

---> Read More...

Admit it: You were wrong

A speaker in a business class I took at CU Denver once asked us: Who here is so dedicated to your business plan, that you won’t let me talk you out of it? Who here has the best plan…nothing is wrong with it?  (a show of eager hands raise)  Ok.  I don’t want to business with you,

---> Read More...

How to use the word “Optimize”

It has been my experience that people don’t use this word correctly, in regards to SEO work.  Let’s review a little on how to use it, how people use it incorrectly, and…how to use it correctly next time. “Optimize” – expressing an on-going activity or a single action “Optimal” – expressing a level reached of

---> Read More...

Better Faster Cheaper

I’ve worked in many service organizations in the Denver area.  In a perfect world, a service organization would give the best work possible, very quickly, and at a highly competitive price. This would be “Better Faster Cheaper”. It’s not possible for a company to operate this way for a long duration.  It’s just not.  You have to give up at least

---> Read More...

How many Domains should you own?

Many small business owners thinking buying every URL close to their business name or industry description is a good idea.  This past week, I worked on strategies for four different clients around this topic. Why people buy multiple domain names: The idea is simple, buy it before someone else does.  At ~$12 per domain name, it’s really

---> Read More...

Fine = Bad

Fine sucks. Fine is the opposite of good, but it’s not quite bad. If it was bad, you would know it was bad and then you would work to make it better.  When someone says “yeah that’s fine”, it means it probably isn’t as good as they were hoping, and they fear telling you so.

---> Read More...