Google’s not provided keywords data

Keyword data is important: Knowing what keywords searchers are using to reach our web pages can help us target terms which convert to sales, identify un-planned opportunities, and generally improve customer experience (giving people information which they are looking for).   However, recently Google took a part of this ability away from us. What’s new: On

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My Zombie Plan

My Zombie Plan

Sooner or later, a rabid dog is going to drink some sour milk, develop a head cold and sneeze on someone with pink eye and BAM….we have a zombie apocalypse on our hands.  “Be prepared” is the moto of the Boy Scouts, so either plan to kidnap one or figure out your zombie plan in

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Images and SEO

A good web page uses images to help communicate the message to the reader.  However, a Google robot can only read text and not understand images (currently).  So how do we tell a Google robot what our images are,  in a way that it understands what the page is about to a human? Three best

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Meta Keywords Myths

What are Meta Keywords: Meta keywords are the terms included in the <head> section of a webpage.  Historically, meta keywords were one of the first elements on a webpage that search engines looked at in determining what the web page was about.  Meta data is often referred to as “data about data”, so a meta keyword

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What is Anchor Text?

Anchor text is the clickable link in a body of text, which leads to another page on or off the website.  It is generally underlined and blue, but that only depends on the styling of the website.  They styling indicates to a human read that if they click on it, a new page will be served. Why

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Optimize your URLs

Need to optimize your URLs for maximum SEO benefit?  Google uses over 200 different metrics to rank pages and one big factor is URL structure.  Here are 3 tips for creating a SEO friendly URL.        Use hyphens as spaces A hyphen is translated as a space in Google, where as an underscore is only

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10 Minute SEO Review

When I get asked to look over a company’s website, to review how their site is set up for SEO, I do it in no more then 10 minutes.  In 10 minutes I can asses how much work needs to be done for the website.  This can be done sitting next to the potential client,

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New Website Strategy Planning

When starting a new webstite project, I suggest you (and your group) run through the following questions.  Doing so will help you to define the goals of the website, who it will serve, a basic page structure, and an initial keyword list. Purpose: What is the purpose of this website? Informational, commerce, or entertainment. Describe this

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I love spammy links

“Buy 500 links for only $10!!!”  makes you want to say  ”Whoa, nice.  Links are important for SEO…this seems like a win!” So what are you buying in this case?  You’re buying crap.  Let me show you.  I have comments open on this blog (please leave one?), but they have to be approved by me

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How I would optimize: The elevators in our office building

Optimization is getting the most out of a situation with fixed constraints.  In our building of 10 floors with 4 elevators we have 800 or so employees.  As with most office buildings, we all arrived around the same time and leave around the same time. The optimization statement is: Goal: Minimize wait time for elevators,

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