Category Archives: Web Marketing

New Website Strategy Planning

When starting a new webstite project, I suggest you (and your group) run through the following questions.  Doing so will help you to define the goals of the website, who it will serve, a basic page structure, and an initial keyword list. Purpose: What is the purpose of this website? Informational, commerce, or entertainment. Describe this

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How to use the word “Optimize”

It has been my experience that people don’t use this word correctly, in regards to SEO work.  Let’s review a little on how to use it, how people use it incorrectly, and…how to use it correctly next time. “Optimize” – expressing an on-going activity or a single action “Optimal” – expressing a level reached of

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How many Domains should you own?

Many small business owners thinking buying every URL close to their business name or industry description is a good idea.  This past week, I worked on strategies for four different clients around this topic. Why people buy multiple domain names: The idea is simple, buy it before someone else does.  At ~$12 per domain name, it’s really

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Target Customer Definition

While talking to a client today, I confirmed my gut feeling: The four people on the other end of the phone had a different idea of who their client was.  I asked “Can you tell me about your target customer? Patty: “Overweight people” Jenny: “Yeah but mainly women” Patty: “But we’ll take men.  Well take

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