Category Archives: Web Marketing
New Website Strategy Planning
When starting a new webstite project, I suggest you (and your group) run through the following questions. Doing so will help you to define the goals of the website, who it will serve, a basic page structure, and an initial keyword list. Purpose: What is the purpose of this website? Informational, commerce, or entertainment. Describe this
How to use the word “Optimize”
It has been my experience that people don’t use this word correctly, in regards to SEO work. Let’s review a little on how to use it, how people use it incorrectly, and…how to use it correctly next time. “Optimize” – expressing an on-going activity or a single action “Optimal” – expressing a level reached of
How many Domains should you own?
Many small business owners thinking buying every URL close to their business name or industry description is a good idea. This past week, I worked on strategies for four different clients around this topic. Why people buy multiple domain names: The idea is simple, buy it before someone else does. At ~$12 per domain name, it’s really
Target Customer Definition
While talking to a client today, I confirmed my gut feeling: The four people on the other end of the phone had a different idea of who their client was. I asked “Can you tell me about your target customer? Patty: “Overweight people” Jenny: “Yeah but mainly women” Patty: “But we’ll take men. Well take
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