Category Archives: Strategy

New Website Strategy Planning

When starting a new webstite project, I suggest you (and your group) run through the following questions.  Doing so will help you to define the goals of the website, who it will serve, a basic page structure, and an initial keyword list. Purpose: What is the purpose of this website? Informational, commerce, or entertainment. Describe this

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‘Strategy’ should be spelled ‘Stratigy’

There is no I in Strategy…and that is the problem.  I believe there should be.  Let me explain: One person needs to set the strategy of an organization.  While this leader most certainly should use a team of experts to make recommendations, the final setting of strategy must ultimately be attributed to one person.  As with captaining a

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