Category Archives: Business

New Website Strategy Planning

When starting a new webstite project, I suggest you (and your group) run through the following questions.  Doing so will help you to define the goals of the website, who it will serve, a basic page structure, and an initial keyword list. Purpose: What is the purpose of this website? Informational, commerce, or entertainment. Describe this

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‘Strategy’ should be spelled ‘Stratigy’

There is no I in Strategy…and that is the problem.  I believe there should be.  Let me explain: One person needs to set the strategy of an organization.  While this leader most certainly should use a team of experts to make recommendations, the final setting of strategy must ultimately be attributed to one person.  As with captaining a

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Admit it: You were wrong

A speaker in a business class I took at CU Denver once asked us: Who here is so dedicated to your business plan, that you won’t let me talk you out of it? Who here has the best plan…nothing is wrong with it?  (a show of eager hands raise)  Ok.  I don’t want to business with you,

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Better Faster Cheaper

I’ve worked in many service organizations in the Denver area.  In a perfect world, a service organization would give the best work possible, very quickly, and at a highly competitive price. This would be “Better Faster Cheaper”. It’s not possible for a company to operate this way for a long duration.  It’s just not.  You have to give up at least

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Fine = Bad

Fine sucks. Fine is the opposite of good, but it’s not quite bad. If it was bad, you would know it was bad and then you would work to make it better.  When someone says “yeah that’s fine”, it means it probably isn’t as good as they were hoping, and they fear telling you so.

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Just say no…for strategy

The idea of saying ‘no‘ to an opportunity is difficult, but is it imperative.  Strategy is about being different in some way to your competition, and if you say ‘yes’ to every opportunity, then you really don’t provide any unique value. If your customer wants you to meet the proposal they are getting from someone

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How to buy yourself some time

A great tip I picked up from my boss when I worked as a Project Coordinator at a small construction firm in Denver Colorado: Getting overwhelmed with projects and dead lines?  A simple way to pause an entire project is to simple ask your client a question. I know this sounds like I just told you how

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Control the Expectation

A big part of quality control in a service organization is to control the expectations of the customer.  Since a service is highly un-uniform and often non-tangible, there is rarely a quantitative way to measure ’quality’.  Because of this non-quantitative measuring environment of quality…the customer’s opinion becomes the primary determination of quality. Hence, if you control the expectations of the customer…you can

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2% of 2% = Failure

Robert and I stood on the hill overlooking the 5-county area of metro Denver.  He says “Look at all those houses out there…if we get 2% of 2% of those houses as clients…do you know how many jobs that would be?” Yeah, that company is out of business now, fyi. 2% of 2%. I had

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SERVQUAL Intro (part 1 of 6)

SERVQUAL is a simply a system for rating a service biased organization.  It’s one of those handy MBA terms you learn and one of those things that is so simple it doesn’t deserve much thought.  However, I feel, it is to quickly dismissed as a tool for improvement in a service organization. I was explaining it once to

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