Is bounce rate a ranking factor?
First: Let’s make sure we’re talking bounce rate and not click back: Bounce rate is when you don’t go to a second page on the same website. Maybe you entered from search, a referral link, or direct load. You visit one page and read it from top to bottom. You spend 15 minutes on the
15 point quick SEO Audit
The following 15 point audit doesn’t deep dive into technique aspects or many crawl issues, but it is something you can do without any special tools or tricks. Just use the search bar and look at some code, and you can quickly gauge how your site is positioned to performing in natural search. Questions about
The Fleeflackinator Technique
Hi, this post is a simple SEO test called The fleeflackinator technique. Don’t worry about the content below. Thanks!
My new favorite image
Can you guess why? This is a simple SEO test to see how Google and Bing are advancing at indexing text in images. The text that you clearly see is invisable to a search engine. Optimizing images is an important part of SEO. There are a few ways we can add data to tell a
Screaming Frog Spider: It rocks
The website spidering tool by Screaming Frog is amazing, simply, for doing SEO work. I use this thing nearly daily to manage on page optimization. When teamed with features from Microsoft Excel, you can do some very powerful research quickly on an audit or finding easy wins. Before we get deeper into this, let me state
Very Simple Financial Management System
Personal financial budging can be a drag because of the amount of detail some systems require. I’ve found a system that works well for me becasue it is super simple to track and understand. It makes your budget something actionable and understandable; you can make decisions by tracking one single number: your Daily Spend Value. Daily Spend Value
What is bounce rate and how can we improve it?
Bounce rate is a measurement of how many visitors come in to a web page, and leave without going to a second page. It is generally regarded as a disengaged visitor who is not finding the information they are looking for, and leaving the site. How do we measure bounce rate? Bounce rate is calculated
What is NoIndex / Follow and when do I need it?
Generally in SEO we want our pages in the Google indices, because a page that is not indexed cannot be found via search. The NoIndex code snip does exactly what it implies; it tells Google to NOT index the page, so that it cannot be found in search. What does the NoIndex code snip look
Why Links are important in SEO
The original algorithm for Google’s search result was highly focused on links from web pages to web pages. Think of links as votes in confidence from one page to another. More links for a website mean that more people feel that page is the authority for its topic. Naturally, Google wants to present the authority
Title tags best practices
What is a <title> tag? The <title> tag of a web page appears at the top of the code between the <title> and the </title> tag. I always write it as “<title> tag” because content management systems differ in how and what they refer to as the page title. Where do <title> tags appear? The
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Who is Dan Nolan?
As the in-house SEO manager for a world class resort company, Dan is responsible for staying on top of changes in search marketing, business, and digital strategy.
This site serves as his repository for ongoing learning which is required to stay on the bleeding edge of digital marketing.